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Customer Behaviour Analytics

Providing Profit Boosting Insights

DigitalBeat can carry out advanced analytics on multiple areas of customer behaviour to boost customer engagement, retention and value.

Understanding your customers’ behaviour is key to both retaining them and increasing their value. The team at DigitalBeat possesses all the expertise needed to do just that, ensuring that you thrive from the very beginning.

Improving Your Customer Value

Today it is easier than ever before to collect vast amounts of user behaviour data. When analysed correctly, this data is an invaluable tool in improving customer engagement and retention. At DigitalBeat, we have a vast amount of experience in doing just this. We can conduct a thorough review of your business and provide insights that will help you make decisions that enhance the customer experience.
This process can be applied to all channels, desktop and mobile. We can identify elements that work, those that are weaker, and most importantly why. We will then use this information and work with you strengthen your underperforming areas.
Our customer behaviour team will delve into areas such as why a particular promotion succeeded, why a certain marketing campaign was unsuccessful, why certain games are more popular than others are, and so on. We can use in-depth comparison analysis to look at business performance indicators at different times and build upon your existing successes.
Customers like to feel as if they belong and are valued and our data insights will identify what boosts this and what more can be done.

Here are three key areas where DigitalBeat can help you through customer behaviour analytics:

  • Anti-Fraud – By analysing player behaviour, we can help you identify attempts at fraud, such as the creation of multiple accounts or bonus abuse.

 

  • Game Optimisation – We can help you identify the correct levels of RTP and house edge, so that you can find the ideal balance to retain players and safeguard profits.

 

  •  Marketing – Analysing the response to marketing campaigns, including internal promotional campaigns, to increase efficiency and ROI.

Improving Your Customer Value

Today it is easier than ever before to collect vast amounts of user behaviour data. When analysed correctly, this data is an invaluable tool in improving customer engagement and retention. At DigitalBeat, we have a vast amount of experience in doing just this. We can conduct a thorough review of your business and provide insights that will help you make decisions that enhance the customer experience.
This process can be applied to all channels, desktop and mobile. We can identify elements that work, those that are weaker, and most importantly why. We will then use this information and work with you strengthen your underperforming areas.
Our customer behaviour team will delve into areas such as why a particular promotion succeeded, why a certain marketing campaign was unsuccessful, why certain games are more popular than others are, and so on. We can use in-depth comparison analysis to look at business performance indicators at different times and build upon your existing successes.
Customers like to feel as if they belong and are valued and our data insights will identify what boosts this and what more can be done.

Here are three key areas where DigitalBeat can help you through customer behaviour analytics:

  • Anti-Fraud – By analysing player behaviour, we can help you identify attempts at fraud, such as the creation of multiple accounts or bonus abuse.

 

  • Game Optimisation – We can help you identify the correct levels of RTP and house edge, so that you can find the ideal balance to retain players and safeguard profits.

 

  •  Marketing – Analysing the response to marketing campaigns, including internal promotional campaigns, to increase efficiency and ROI.

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